Home Staging: Don’t overlook the Return on Investment

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January 20, 2014

Are you looking for a way to improve your chance of a quick sale?

Home Staging: Don’t overlook the Return on Investment.

Home Staging: Don’t overlook the Return on Investment.

Are you in the process of selling your home? Are you hoping to get as much money as possible for your property? If you answered yes to one or more of these questions, there is one word that should come to mind: staging.
While some people don’t understand the advantages of staging, others are aware of the benefits due to information they have picked up from their realtor and/or a past experience.
Often, there is one major hang-up: the cost of hiring a professional home staging company.
While you may have some initial concern regarding the cost of home staging, you should never overlook the potential return on investment. In other words, you are going to put out a little bit of money upfront for the chance to earn a lot more on the back-end. This is a tradeoff that most home sellers are more than willing to make.
Consider this: according to a study conducted by HomeGain.com, staged homes spend 83 percent less time on the market than non-staged homes. Furthermore, a Coldwell Banker study of nearly 3,000 properties showed that staged homes sell in half the time of non-staged homes.
HomeGain 2011 Home Improvement National Survey Results

HomeGain 2011 Home Improvement National Survey Results

Less time on the market can definitely lead to more money in your pocket. It can also cut back on some of the stress associated with selling your home. However, this is just one of the many benefits. Did you know that a staged home improves your chance of attracting a higher offer? There are many reasons for this:
When a home is staged it presents itself better to prospective buyers. Remember this: most buyers form an opinion about a home within the first 10 seconds. How are you going to capture their interest before they make a snap decision that could harm your chance of receiving an offer?
A staged home shows a buyer what could be, as opposed to leaving this up to their imagination. Any home can be acceptable, but a staged home proves to be exceptional.
According to the National Association of Realtors, the average cost of staging is between one and three percent of the home’s asking price. This may sound expensive, until you consider this: the investment typically generates a return of eight to ten percent. For a $300,000 home, this could mean an approximately investment of $3,000 for the chance to earn $20,000 + on the sale.
With so many benefits of professional home staging, such as the services offered by Hope Designs, this is something to consider before putting your property on the market. Don’t look at this as money out of your own pocket. Look at this as something that is going to speed up the sale of your home while also helping you generate a top dollar offer.
It only takes a few minutes for us to explain the ins and outs of home staging, schedule a consultation, and help you understand how Hope Designs can help.
Read about our consulting service here and give us a call 416-557-7903
We look forward to working with you! The Hope Designs Team