5 Ways to Create an Emotional Connection With Buyers

August 31, 2018

When it comes to selling your Toronto home in a short period of time, the key is to prep your home in such a way so that the buyer quickly establishes an emotional connection with it. The faster buyers fall in love with a home and see themselves living there and calling it their own, the faster you can get a solid offer on the table.

emotional connection with buyersHere are 5 ways to help buyers create that coveted emotional connection with your home.

1. Decorate For Buyers, Not You

You might be the owner of the home, but the way that you decorate your home should not cater to you, but rather to your buyers. That means that any decorating decision that you make should be with the buyers in mind, and shouldn’t necessarily be geared towards your tastes.

Staging and interior decorating are not the same. The former is catered to buyers while the latter is geared towards the homeowner. What you want to focus on is staging in order to help buyers become attracted to your home and develop an emotional attachment.

2. Ensure Proper Lighting

Buyers love to hear “light” in property descriptions, so it’s important to deliver. Keep the window treatments light and sheer to allow plenty of natural light in. Layer your artificial light sources so that the place is evenly lit. Use things like pot lights, pendant lamps, wall sconces, table and floor lamps, and under cabinet lighting to create a light and bright home.

3. Show Buyers How to Use the Space

Don’t leave buyers guessing on how a room is supposed to be used. If it’s a dining room, furnish it as such. If it’s a bedroom, decorate it accordingly. Every room should have a specific purpose to show buyers exactly how the home can function for them.

emotional connection with buyers4. Depersonalize

The more you can make the home feel as if it’s already the buyer’s, the better the chances of an emotional connection being made. Don’t leave so many personal items out that will make it difficult for buyers to imagine the home as being anyone else’s other than yours. Take down your family photos, religious artifacts, and political art. Leaving the place void of personalization will make it easier for buyers to see the home as theirs.

5. Don’t Go Overboard With Decor

You don’t want buyers to feel overwhelmed when they walk into your home. When decorating, be sure to resist the temptation to over-accessorize. Leave some vacant spaces to allow buyers’ eyes to take a breather before moving on to the next piece of decor.

Need More Staging Help?

At Hope Designs, we know what it takes to get buyers to develop an emotional connection with a home on the market. Let us work our magic for you too! Get in touch with us today!